Privacy Policy

TechRiver, a unit of SHOP AT HOME (“TechRiver”, “we”, “us”, “our”), respects your privacy. This Privacy Policy explains what personal information we collect through www.techriver.in (the “Website”), how we use it, and the choices you have. It is written in line with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 of India.

1. Information We Collect

Information you give us. When you submit our enquiry form, call, email or message us, we collect your name, phone number, email address, the service you are interested in, and the message you write.

Information collected automatically. When you visit the Website we may collect your IP address, browser type, device type, operating system, pages viewed, referring page and time spent, using cookies and similar technologies.

We do not intentionally collect sensitive information such as passwords, payment card numbers or government ID numbers through the Website enquiry form. Please do not include such information in your message.

2. How We Use Your Information

• To respond to your enquiry and prepare quotes, proposals or demos.
• To provide, support and improve our services and in-house products.
• To send service-related communications such as project updates, invoices and support replies.
• To send marketing or newsletter messages where you have opted in (you can opt out at any time).
• To analyse Website traffic, measure advertising performance and improve user experience.
• To prevent spam, fraud and abuse, and to comply with legal obligations.

3. Consent

By submitting the enquiry form or otherwise sharing information with us, you consent to its collection and use as described in this policy. You may withdraw consent at any time by writing to info@techriver.in; this will not affect processing already carried out.

4. Sharing of Information

We do not sell your personal information. We may share it only with:

• Service providers who help us run the Website and our business (hosting, email delivery, analytics, customer-support and accounting tools), bound to use it only for those purposes.
• Advertising and analytics platforms such as Google and Meta, through cookies or pixels, to measure and improve campaigns (see Section 6).
• Government authorities, courts or regulators where required by law or to protect our legal rights.
• A successor entity in the event of a merger, acquisition or sale of business assets.

5. Spam Protection

Our enquiry form uses a simple maths question and a hidden anti-spam field to block automated submissions. To check your answer we set a temporary session cookie, which expires when you close your browser and is not used to track you.

6. Cookies, Analytics and Advertising

Cookies are small text files stored on your device. We use:

• Essential cookies to keep the Website secure and working.
• Analytics cookies (for example Google Analytics) to understand how visitors use the Website.
• Advertising cookies and pixels (for example Google Ads and the Meta Pixel) to measure conversions and show relevant ads, including remarketing.

You can block or delete cookies in your browser settings, and manage ad personalisation through Google Ads Settings and Meta Ad Preferences. Blocking some cookies may affect parts of the Website.

7. Data Retention

We keep personal information only as long as needed for the purposes above, to meet legal, tax and accounting requirements, or to resolve disputes. Enquiry data that does not lead to a business relationship is deleted or anonymised after a reasonable period.

8. Data Security

We use reasonable technical and organisational safeguards such as access controls, HTTPS and server-side validation to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, you may request access to, correction of, or erasure of your personal information, withdraw consent, or opt out of marketing communications. Write to us at info@techriver.in and we will respond within a reasonable time.

10. Children’s Privacy

The Website and our services are intended for businesses and adults. We do not knowingly collect personal information from children under 18. If you believe a child has given us information, contact us and we will delete it.

11. Third-Party Links

The Website may link to third-party sites. We are not responsible for their privacy practices; please read their policies before sharing information.

12. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top shows when it was last revised. Continued use of the Website after changes means you accept the updated policy.

13. Grievance Officer

For privacy concerns or complaints, contact our Grievance Officer at info@techriver.in using the details below.